The Montemezzi of Vigasio (Verona) is not a hotel like everyone else. He believes in a new and interactive approach to clients: to transform your stay into a moment of fun, and get involved with activities involving the public on social networks. The first weekend of November è stato il momento della prima attività all'interno del Montemezzi: The Candid Camera Hotel.
All'insaputa degli ospiti, strani personaggi si sono introdotti nei locali dell'hotel: un ladro,
un supereroe e due agenti segreti. Pronti all'agguato, per due giorni hanno fatto scherzi comparendo all'improvviso, o sostituendosi al normale personale dell'hotel. Se il ladro rubava le valigie in reception e il supereroe sfrecciava tra le persone, gli agenti erano pronti a scortare le portate di cibo al ristorante, quanto a proteggere da invisibili terroristi. Tutti gli scherzi sono raccolti in un video, pubblicato su YouTube . Negli spazi comuni appeared rather ad as a reward for the "capture" those who had managed to photograph one of the characters, she could receive a free posting the image on the hotel's Facebook Fan Page.
Montemezzi By doing so, the hotel is transformed into "The Fun Hotel", the first Italian hotel unconventional. In the coming months fun and unusual activities are taking place live, are all available on all dedicated channels on social networks: The YouTube channel, the blog, the Fan Page on Facebook and Twitter channel. Online you can continue playing with the characters of Montemezzi and discover new ones, or engage in games and curiosity.
This activity was created by MagillaGuerrilla , design team of specialists in guerrilla campaigns, viral, buzz and social media marketing.
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